A NEW IDENTITY FOR BIRRABOX

A NEW IDENTITY FOR BIRRABOX

A NEW IDENTITY FOR BIRRABOX

A NEW IDENTITY FOR BIRRABOX

A NEW IDENTITY FOR BIRRABOX

Birrabox_Portada

BirraBox is a subscription service that sends a box of six beers directly to your home every month. A mix between imported, local and craft beers for all those that have a special curiosity to discover new brands and flavours.

BirraBox is a subscription service that sends a box of six beers directly to your home every month. A mix between imported, local and craft beers for all those that have a special curiosity to discover new brands and flavours.

BirraBox is a subscription service that sends a box of six beers directly to your home every month. A mix between imported, local and craft beers for all those that have a special curiosity to discover new brands and flavours.

BirraBox is a subscription service that sends a box of six beers directly to your home every month. A mix between imported, local and craft beers for all those that have a special curiosity to discover new brands and flavours.

BirraBox is a subscription service that sends a box of six beers directly to your home every month. A mix between imported, local and craft beers for all those that have a special curiosity to discover new brands and flavours.

The main focus of the redesign was to create a bold, simple and easy to read icon that would represent the brand without it's name so it could be applied as a stamp in multiple surfaces. The strategy was to be straight-forward, working with the two elements in the name: "Birra" that means Beer, and Box. 

By overlapping the beer bottle silhouette and a squared B to represent the box we aimed to create an icon that could be read rapidly but with enough character to generate a strong identity.

The main focus of the redesign was to create a bold, simple and easy to read icon that would represent the brand without it's name so it could be applied as a stamp in multiple applications. So the strategy was to be straight-forward, working with the two elements in the name: "Birra" that means Beer and Box. 

By overlapping the beer bottle silhouette and a squared B to represent the box we aimed to create an icon that could be read rapidly but with enough character to generate a strong identity.

The main focus of the redesign was to create a bold, simple and easy to read icon that would represent the brand without it's name so it could be applied as a stamp in multiple applications. So the strategy was to be straight-forward, working with the two elements in the name: "Birra" that means Beer and Box. 

By overlapping the beer bottle silhouette and a squared B to represent the box we aimed to create an icon that could be read rapidly but with enough character to generate a strong identity.

The main focus of the redesign was to create a bold, simple and easy to read icon that would represent the brand without it's name so it could be applied as a stamp in multiple applications. So the strategy was to be straight-forward, working with the two elements in the name: "Birra" that means Beer and Box. 

By overlapping the beer bottle silhouette and a squared B to represent the box we aimed to create an icon that could be read rapidly but with enough character to generate a strong identity.

The main focus of the redesign was to create a bold, simple and easy to read icon that would represent the brand without it's name so it could be applied as a stamp in multiple applications. So the strategy was to be straight-forward, working with the two elements in the name: "Birra" that means Beer and Box.

By overlapping the beer bottle silhouette and a squared B to represent the box we aimed to create an icon that could be read rapidly but with enough character to generate a strong identity.

Birrabox_Icon

BirraBox was a project with a clear focus: to transform a business idea that started as an adventure for it's founder to a decisive bet to professionalize the service in all it's fronts, starting from it's image, to change how the brand is precieved by their current and many new customers, earning the trust of new subscribers.

BirraBox was a project with a clear focus: to transform a business idea that started as an adventure for it's founder to a decisive bet to professionalize the service in all it's fronts, starting from it's image, to change how the brand is precieved by their current and many new customers, earning the trust of new subscribers.

BirraBox was a project with a clear focus: to transform a business idea that started as an adventure for it's founder to a decisive bet to professionalize the service in all it's fronts, starting from it's image, to change how the brand is precieved by their current and many new customers, earning the trust of new subscribers.

BirraBox was a project with a clear focus: to transform a business idea that started as an adventure for it's founder to a decisive bet to professionalize the service in all it's fronts, starting from it's image, to change how the brand is precieved by their current and many new customers, earning the trust of new subscribers.

BirraBox was a project with a clear focus: to transform a business idea that started as an adventure for it's founder to a decisive bet to professionalize the service in all it's fronts, starting from it's image, to change how the brand is precieved by their current and many new customers, earning the trust of new subscribers.

Client: BirraBox | Agency: LKC

Client: BirraBox | Agency: LKC

Client: BirraBox | Agency: LKC

Client: BirraBox | Agency: LKC

Client: BirraBox | Agency: LKC

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Focused on creating projects driven by a tight relationship between content and design, moving around a wide range of disciplines in the fields of Branding, Editorial Design and Art Direction I aim to find the right solution for the project and the client's needs.

Focused on creating projects driven by a tight relationship between content and design, moving around a wide range of disciplines in the fields of Branding, Editorial Design and Art Direction I aim to find the right solution for the project and the client's needs.

Graduated in Graphic Design at Eina in 2014 and with a postgraduate degree in Editorial Design from Elisava, I’ve worked as a graphic designer, illustrator, art director and photographer in multiple studios and design agencies from Barcelona.

Graduated in Graphic Design at Eina in 2014 and with a postgraduate degree in Editorial Design from Elisava, I’ve worked as a graphic designer, illustrator, art director and photographer in multiple studios and design agencies from Barcelona.