IDENTITY DESIGN FOR BRUNELLS BARCELONA 1852

IDENTITY DESIGN FOR BRUNELLS BARCELONA 1852

Brunells_Portada

The patisserie Brunells, with an origin that dates back to 1852, situated on an historic space of Barcelona, closed its doors in 2018. Two years later, three new partners decided to give it a new life, claiming the importance of the emblematic businesses and spaces of the city.

The patisserie Canal, Cafés el Magnífico and the branding agency LKC Barcelona join forces in an ambitious project of recovery and renovation of a traditional patisserie and cafe. A new brand is generated from the respectful revision of its past history.

ES

La pastelería Brunells, con un origen que se remonta a 1852, situada en un espacio historico de Barcelona, cerró sus puertas el 2018. Dos años después tres nuevos socios se deciden a darle vida de nuevo, reivindicando la importancia de los negocios y espacios emblemáticos de la ciudad de Barcelona.

La pastelería Canal, Cafés el Magnífico y la agencia de branding LKC Barcelona se unen en un proyecto ambicioso de recuperación y renovación de una pastelería y cafetería tradicional, bajo una mirada respetuosa hacia el pasado se genera una marca nueva y presente.

ES

La pastelería Brunells, con un origen que se remonta a 1852, situada en un espacio historico de Barcelona, cerró sus puertas el 2018. Dos años después tres nuevos socios se deciden a darle vida de nuevo, reivindicando la importancia de los negocios y espacios emblemáticos de la ciudad de Barcelona.

La pastelería Canal, Cafés el Magnífico y la agencia de branding LKC Barcelona se unen en un proyecto ambicioso de recuperación y renovación de una pastelería y cafetería tradicional, bajo una mirada respetuosa hacia el pasado se genera una marca nueva y presente.

Based on the chiselled letters on the marble floor at the entrance of the patisserie, we refined a wordmark that keeps the historic essence in the letterforms with minor changes to improve the spacing and the relation between them.

A symbol was created to be used as a stamp by utilizing the characteristic forms of the letter "S" as a decorative motif.

Based on the chiselled letters on the marble floor at the entrance of the patisserie, we refined a wordmark that keeps the historic essence in the letterforms with minor changes to improve the spacing and the relation between them.

A symbol was created to be used as a stamp by utilizing the characteristic forms of the letter "S" as a decorative motif.

From the symbol we develop a pattern that can be used in different scales and supports, from more suggestive and abstract ones to more detailed and decorative applications, while maintaining its visual interest.

From the symbol we develop a pattern that can be used in different scales and supports, from more suggestive and abstract ones to more detailed and decorative applications, while maintaining its visual interest.

We focused on the importance of color and contrast, and the interaction between packaging, brand and space. The identity of the patisserie as a whole is generated by the relationships between all the elements inside it, by working closely with Ekis, the studio behind the interior design we aimed for a rich, cohered and interesting space.

We focused on the importance of color and contrast, and the interaction between packaging, brand and space. The identity of the patisserie as a whole is generated by the relationships between all the elements inside it, by working closely with Ekis, the studio behind the interior design we aimed for a rich, cohered and interesting space.

In order to design a series of communication pieces with a unique voice and personality, we developed a bespoke typeface based on historic references from Catalan modernism to Art Deco, designed to be playful in its forms and for decorative uses but with a contemporary approach in the structure of its letters.

In order to design a series of communication pieces with a unique voice and personality, we developed a bespoke typeface based on historic references from Catalan modernism to Art Deco, designed to be playful in its forms and for decorative uses but with a contemporary approach in the structure of its letters.

Brunells_14

Brunells Barcelona.

Brunells Barcelona.

With its opening during the Covid-19 crisis in Barcelona, ​​challenging the increasingly pronounced closure of emblematic and genuine businesses in the city, recovering products that already seemed like a thing from the past, Brunells is a brand that has taken risks since its first day. An attitude that could be described as "Agafar el croissant per les banyes" (to catch the croissant by the horns).

With its opening during the Covid-19 crisis in Barcelona, ​​challenging the increasingly pronounced closure of emblematic and genuine businesses in the city, recovering products that already seemed like a thing from the past, Brunells is a brand that has taken risks since its first day. An attitude that could be described as "Agafar el croissant per les banyes" (to catch the croissant by the horns).

Client: Brunells | Agency: LKC

Client: Brunells | Agency: LKC

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I create visual solutions for brands. Focused on creating projects driven by a tight relationship between content and design, moving around a wide range of disciplines in the fields of Branding, Editorial Design and Art Direction I aim to find the right solution for the project and the client's needs.

Focused on creating projects driven by a tight relationship between content and design, moving around a wide range of disciplines in the fields of Branding, Editorial Design and Art Direction I aim to find the right solution for the project and the client's needs.

Graduated in Graphic Design at Eina in 2014 and with a postgraduate degree in Editorial Design from Elisava, I’ve worked as a graphic designer, illustrator, art director and photographer in multiple studios and design agencies from Barcelona.

Graduated in Graphic Design at Eina in 2014 and with a postgraduate degree in Editorial Design from Elisava, I’ve worked as a graphic designer, illustrator, art director and photographer in multiple studios and design agencies from Barcelona.