A FAMILY FRIENDLY TYPEFACE FOR CAIXAFORUM

A FAMILY FRIENDLY TYPEFACE FOR CAIXAFORUM

A FAMILY FRIENDLY TYPEFACE FOR CAIXAFORUM

A FAMILY FRIENDLY TYPEFACE FOR CAIXAFORUM

A FAMILY FRIENDLY TYPEFACE FOR CAIXAFORUM

Familia_Portada

The idea of the classic nuclear family as the only possible family model has become obsolete. The families that visit CaixaForum are plural and diverse. With that in mind we developed a custom typography that would work as the identity for CaixaForum´s family activities.

A typographic family with 4 different combinable heights to represent that diversity and a chromatic palette of 7 colors.

The idea of the classic nuclear family as the only possible family model has become obsolete. The families that visit CaixaForum are plural and diverse. With that in mind we developed a custom typography that would work as the identity for CaixaForum´s family activities.

A typographic family with 4 different combinable heights to represent that diversity and a chromatic palette of 7 colors.

The idea of the classic nuclear family as the only possible family model has become obsolete. The families that visit CaixaForum are plural and diverse. With that in mind we developed a custom typography that would work as the identity for CaixaForum´s family activities.

A typographic family with 4 different combinable heights to represent that diversity and a chromatic palette of 7 colors.

The idea of the classic nuclear family as the only possible family model has become obsolete. The families that visit CaixaForum are plural and diverse. With that in mind we developed a custom typography that would work as the identity for CaixaForum´s family activities.

A typographic family with 4 different combinable heights to represent that diversity and a chromatic palette of 7 colors.

The idea of the classic nuclear family as the only possible family model has become obsolete. The families that visit CaixaForum are plural and diverse. With that in mind we developed a custom typography that would work as the identity for CaixaForum´s family activities.

A typographic family with 4 different combinable heights to represent that diversity and a chromatic palette of 7 colors. 

With rounded edges, a condensed width and a bold look, we aimed to create a display family that would represent the CaixaForum Familia identity across every communication piece, creating a graphic system that would be recognisable without the need of a static logotype.

With rounded edges, a condensed width and a bold look, we aimed to create a display family that would represent the CaixaForum Familia identity across every communication piece, creating a graphic system that would be recognisable without the need of a static logotype.

With rounded edges, a condensed width and a bold look, we aimed to create a display family that would represent the CaixaForum Familia identity across every communication piece, creating a graphic system that would be recognisable without the need of a static logotype.

With rounded edges, a condensed width and a bold look, we aimed to create a display family that would represent the CaixaForum Familia identity across every communication piece, creating a graphic system that would be recognisable without the need of a static logotype.

With rounded edges, a condensed width and a bold look, we aimed to create a display family that would represent the CaixaForum Familia identity across every communication piece, creating a graphic system that would be recognisable without the need of a static logotype.

Familia_Complete
Familia_application

Identity application, CaixaForum Barcelona.

Identity application, CaixaForum Barcelona.

Identity application, CaixaForum Barcelona.

Identity application, CaixaForum Barcelona.

The design of a typeface at the service of communicating a concept and an identity was the key to the project's success; being able to express the identity in a wide number of centers and range of applications without the need of reproducing a static logotype in all of them, creating an alphabet, a complex system that's also, at the same time, easily readable and recongnisable.

The design of a typeface at the service of communicating a concept and an identity was the key to the project's success; being able to express the identity in a wide number of centers and range of applications without the need of reproducing a static logotype in all of them, creating an alphabet, a complex system that's also, at the same time, easily readable and recongnisable.

The design of a typeface at the service of communicating a concept and an identity was the key to the project's success; being able to express the identity in a wide number of centers and range of applications without the need of reproducing a static logotype in all of them, creating an alphabet, a complex system that's also, at the same time, easily readable and recongnisable.

The design of a typeface at the service of communicating a concept and an identity was the key to the project's success; being able to express the identity in a wide number of centers and range of applications without the need of reproducing a static logotype in all of them, creating an alphabet, a complex system that's also, at the same time, easily readable and recongnisable.

The design of a typeface at the service of communicating a concept and an identity was the key to the project's success; being able to express the identity in a wide number of centers and range of applications without the need of reproducing a static logotype in all of them, creating an alphabet, a complex system that's also, at the same time, easily readable and recongnisable.

Client: CaixaForum | Agency: Soon in Tokyo

Client: CaixaForum | Agency: Soon in Tokyo

Client: CaixaForum | Agency: Soon in Tokyo

Client: CaixaForum | Agency: Soon in Tokyo

Client: CaixaForum | Agency: Soon in Tokyo

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About

Focused on creating projects driven by a tight relationship between content and design, moving around a wide range of disciplines in the fields of Branding, Editorial Design and Art Direction I aim to find the right solution for the project and the client's needs.

Focused on creating projects driven by a tight relationship between content and design, moving around a wide range of disciplines in the fields of Branding, Editorial Design and Art Direction I aim to find the right solution for the project and the client's needs.

Graduated in Graphic Design at Eina in 2014 and with a postgraduate degree in Editorial Design from Elisava, I’ve worked as a graphic designer, illustrator, art director and photographer in multiple studios and design agencies from Barcelona.

Graduated in Graphic Design at Eina in 2014 and with a postgraduate degree in Editorial Design from Elisava, I’ve worked as a graphic designer, illustrator, art director and photographer in multiple studios and design agencies from Barcelona.